Turn the switch into a story
Build a 15-second dark-to-lit reveal: show the house before, capture the switch-on, and finish with a clear invitation to book. Get the homeowner’s permission before filming or posting.
Digital downloads · Holiday lighting
Make one glowing house a whole street.
Build your holiday lighting business around the moment everyone wants to share. Explore digital resources for reveal videos, neighbor referrals, and a season that keeps growing.
For independent lighting businesses. Digital resources, not installation services.
The spark
One reveal. More possibilities.
Small business. Clear intentions.
Practical ideas, not growth guaranteesProduct details before you buyA neighborhood-first approach
The LumaLine playbook
The lights get attention.
The plan brings it home.
A beautiful install is only the beginning. Connect the reveal, the referral, and the next offer into one simple neighborhood strategy.
An offer worth sharing
3 neighbors.
15% off.
A suggested street-discount mechanic: when three or more neighbors book, everyone saves. Check your margins and set clear booking terms before offering it.
Give neighbors a reason to join
Pair your street discount with a simple referral message and a permission-based ‘Lit by LumaLine’ yard-sign concept. Make the next conversation easy to start.
Keep the neighborhood involved
Plan a ‘Most Magical House’ vote with clear giveaway rules, eligibility, and a prize you can deliver. Give people a reason to return after the first reveal.
Think beyond the holiday season
Use the seasonal relationship to introduce permanent track lighting for year-round celebrations. Follow up with a relevant offer, not another generic promotion.
Downloads & pricing
Find your next bright idea.
Browse the available resources. Each listing shows its price and what’s included, so you can choose what fits your business.
Start with one street
Give your next reveal
somewhere to lead.
Make the transformation the hook. Make a thoughtful plan your next move.